5 Steps to Rebuild Credibility and Trust with Internal Teams After a Crisis

A crisis can hit a government department hard, but the true test comes after the dust settles. While much attention is focused on restoring public trust, leaders often underestimate the critical need to rebuild trust within their own teams. When internal confidence is shaken, productivity, morale, and long-term success are at risk. Rebuilding credibility with your team is essential if you want to ensure the recovery process is comprehensive and lasting.


At IBPROM, we focus on leadership that not only navigates crises but emerges stronger, both in public perception and within the organization. Here’s how to rebuild trust with your internal teams after a crisis, using a strategic, transparent approach.


1. Acknowledge the Impact Without Deflecting Blame


The first step toward rebuilding trust is to directly address what happened. A crisis can often leave teams feeling disillusioned or blindsided, especially if they weren't fully aware of the scope or gravity of the situation. To rebuild that trust, you must be willing to confront the issue head-on.


Action: Hold an all-hands meeting to acknowledge the crisis, including the mistakes or missteps that led to it. It’s not about assigning blame but about demonstrating leadership accountability. This means taking responsibility for leadership’s role, as well as acknowledging the impact on staff, workloads, and morale.


At IBPROM, we’ve observed that leaders who skirt around tough conversations lose credibility quickly. Directness paired with empathy is what begins the healing process. Instead of pointing fingers, focus on what went wrong and how you plan to fix it—both at a leadership and operational level. This kind of transparency shows that you’re not afraid to face the truth, even if it's uncomfortable.


2. Listen First, Act Second


Before rushing into action, leaders need to listen. This is one of the most critical stages—hearing from those on the frontlines who experienced the fallout firsthand. Rebuilding trust isn't about pushing forward with quick fixes; it's about understanding the concerns and emotional state of your team.


Action: Create spaces for open dialogue—whether through town halls, small group meetings, or anonymous feedback channels. Ask your team what they need from leadership moving forward and listen to their grievances. This is not the time to defend your actions but to absorb the feedback.


Key Insight: Active listening is at the core of any successful trust-rebuilding strategy. IBPROM emphasizes the importance of feedback loops in this stage. By showing that you're open to their input, you foster a sense of inclusion and mutual respect. Don’t rush to offer solutions immediately—sometimes the act of listening itself is enough to begin the healing process.


3. Take Visible, Corrective Actions—But Start Small


Rebuilding trust requires more than promises; it requires action. However, the mistake many leaders make is trying to implement sweeping changes that overwhelm their teams and feel disconnected from the immediate pain points. Instead, focus on targeted, meaningful actions that align with the feedback you’ve received.


Key Move: Start with quick wins—those small, visible changes that show you're listening and addressing concerns. For example, if your team expressed frustration over communication breakdowns during the crisis, implement weekly updates that keep everyone informed on key decisions. If resource shortages were a problem, make reallocating those resources a priority.


At IBPROM, we’ve seen that incremental progress builds more trust than grand gestures. While sweeping reforms can come later, your team needs to see immediate improvements. These initial actions provide reassurance that leadership is committed to making things right.


4. Reinforce Team Identity and Resilience


After a crisis, teams often feel fragmented, disconnected, or even ashamed of what transpired. Leaders need to focus on restoring a sense of purpose and cohesion. Building resilience isn't just about recovery—it's about reinforcing the idea that the team can emerge stronger, united by their shared experience.


Action: Host team-building sessions or internal workshops that focus on lessons learned from the crisis, but frame it as an opportunity for growth. Highlight how the team pulled together in certain areas, celebrate the wins that may have gone unnoticed, and emphasize how these challenges will prepare them for the future.


At IBPROM, we recommend creating opportunities for collective reflection. By bringing teams together to discuss what worked, what didn’t, and what they’ve learned, you help them see the crisis as a learning moment rather than a failure. When done well, these sessions can reignite a sense of pride and solidarity.


Pro Tip: Recognition is powerful. Acknowledge individuals and teams who stepped up during the crisis. Publicly recognizing effort and contribution helps shift the narrative from what went wrong to what can go right moving forward.


5. Foster Long-Term Transparency and Continuous Improvement


The road to fully restoring credibility and trust doesn’t end with the crisis resolution—it begins there. Leaders must embed transparency and continuous improvement into their everyday practices, ensuring that the lessons from the crisis become part of the organization’s DNA.


Key Move: Establish regular communication routines—quarterly reviews, updates on organizational health, or transparent progress reports on long-term goals. Openly share where the organization stands on any corrective actions taken post-crisis. This keeps the leadership accountable and creates a culture where transparency is expected, not feared.


Internal Reflection: At IBPROM, we often advise leaders to create permanent feedback loops. Whether it’s through anonymous surveys, regular town halls, or performance reviews that specifically address leadership transparency, keeping a finger on the pulse of your organization ensures that trust is maintained over the long term.


In the aftermath of a crisis, trust isn’t rebuilt overnight. It’s an ongoing process that requires consistent leadership, open communication, and an unwavering commitment to accountability. As leaders, your ability to lead transparently and listen with empathy will ultimately determine how quickly your teams recover—and how much stronger they become because of it.


Conclusion: Rebuilding Trust, Restoring Strength


After a crisis, teams look to their leaders not just for reassurance but for action. Trust is rebuilt through intentional listening, corrective steps, and a deep commitment to transparency. At IBPROM, we teach leaders that the true sign of strength isn’t in avoiding crises but in how they lead through and beyond them.


By addressing mistakes openly, engaging with your team’s feedback, and taking deliberate steps toward improvement, you lay the foundation for a stronger, more resilient team. And when teams trust their leaders, they don’t just recover—they thrive.

Joseph Soares, MBA, AdmA, PMP

Joseph Soares is an author and public speaker on leadership.


He is a managing partner at IBPROM Corp., a global organizational development advisory firm that helps clients develop transformative leaders through evidence-based assessments, executive coaching and facilitation.


Follow Joseph on LinkedIn and Twitter. You can also reach joseph via email.


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